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Chief Revenue Officer and Executive Vice President
As Thryv’s chief revenue officer and executive vice president, James McCusker is responsible for all aspects of sales strategy, planning, recruiting, training, and execution. He previously served as the company’s vice president of expansion channel sales.
Before joining Thryv, James was president and chief sales officer of hibu (formerly Yellowbook), where he oversaw U.S. operations and media/advertising sales. He began his career at Yellowbook as a sales rep in 1990, gradually progressing through a series of sales leadership roles (including vice president of sales and chief of sales). During his tenure, he assisted in driving the company’s digital transformation and was instrumental in propelling Yellowbook’s revenues from $70 million to $2 billion over a 10-year period.
James received his Bachelor of Arts in Business Administration from LaSalle University in Philadelphia.