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Chief Financial Officer, Executive Vice President and Treasurer
Paul Rouse, chief financial officer, executive vice president and treasurer, and responsible for legal, joined Thryv (formerly DexYP) from Apple and Eve, LLC, where he served as the chief financial officer for one of the largest privately held juice companies in the United States.
His work at Apple and Eve led to a doubling of its enterprise value in two years, ending in the successful sale of the company to Lassonde Industries, a Canadian public company.
Before joining Apple and Eve, Paul was the vice president of finance, corporate and business development, and treasurer of Yellowbook, Inc.
Paul has been recognized as one of the highest ranking professionals in the treasury and corporate finance by the Association of Financial Professionals.
He began his career at JP Morgan in international internal audit and at Ernst and Young in public accounting. Paul’s professional designations include Certified Public Accountant (CPA), Certified Global Management Accountant (CGMA), Certified Internal Auditor (CIA) and Certified Treasury Professional (CTP).
Paul graduated from Long Island University with a Bachelor of Science degree in Accounting.