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You can quickly see how your ads are performing using the SEM Premium Overview section of My Account. Use the Report Center to create customer reports and to drill down further into your ad performance. Activity Reports provide multiple views into how your ads are performing across different search engines. Conversion Reports provide in-depth data on how customers are interacting with your business by tracking calls, forms, emails and sales.
It’s easy to monitor the performance of your ads. When you sign in to My Account, you will see high-level statistics for your ads including clicks, calls, email actions, form actions, sales, total conversions, conversion rate, click through rate, cost per click (CPC) and cost. In addition, you will have access to the following reports through the Report Center
After signing in to your account, click “Report Center” in the top navigation. You can choose the report type you would like to view, then select the date range and other settings. Report requests are usually completed within a few minutes, but when gathering a lot of data, they may take longer.
Yes. If you are an existing customer you can schedule reports using the Report Center. Create custom reports, configure custom data settings, and schedule reports for review at your convenience.
Yes. Once a report is generated it will remain in the Report Center for 30-50 days. To permanently save a report, download it in Excel (XLS), CSV, TSV or XML format.
Reports are available in Excel (XLS), comma-separated values (CSV), tab-separated values (TSV) and XML formats.
Yes. Many reports are available at the search engine level so you know exactly how your ad is performing on those sites. No more guesswork at how your investment is performing across the Web.
Recorded phone calls allow you to hear what kind of calls your advertising brings. You can review calls for quality assurance and improve results by coaching employees.
Your SEM Premium reports can show you when customers call, click, submit a form, send an email or make a purchase. You can also get more detailed information about calls including date, time, duration, answer status, the caller’s name, phone number and address, and call conversion rate. There are also email, form and sales conversion reports that provide detailed information about the date/time of the action, the customer’s name and email address when available, and the amount of sales.
A conversion occurs when a visitor views your ad or website, then takes action to call, email, submit a form or make a purchase. Your conversion rate is the number of visitors who take action on your ad out of the total number of visitors who viewed it. You can generate reports that will let you view the frequency of each type of conversion for your SEM Premium ads.
You can contact your dedicated campaign manager with any questions about your reports. You can locate their contact information on the SEM Premium tab in My Account.