Company News

Scott Klein SuperMedia April 2010 Newsletter

By Thryv Contributor | 04.06.10 | 1 min read

April 6, 2010

Dear Valued Client,

It is said nothing in life is certain except death and taxes.

While I cannot prevent the inevitable, I can certainly provide some assistance for those procrastinators out there—Help with Your Small Business Tax Preparation.

Regarding the topic of death, a recent study shows the demise of the Yellow Pages has been greatly exaggerated. According to Burke Research, the percentage of adults who used print Yellow Pages in an average week started at 36.8 percent in the first quarter of 2009 and then steadily increased through the year to 42 percent by fourth quarter, representing a 14 percent increase.*

Suffice it to say, we believe our SuperGuarantee^® program has a lot to do with this, and judging by the results of our new ShieldPower^SM program—where SuperGuarantee clients display the shield on their Web sites, company vehicles, storefronts, etc.—small businesses agree.

Speaking of our SuperGuarantee, below is a feature on our latest mobile innovation where we have integrated the power of the SuperGuarantee into our SuperpagesMobile^® applications. In addition, below are features on the benefits of direct mail and the best ways to expand your online presence to secure more business.

I want to sincerely thank you for your business. If we are falling short of your expectations, please contact me directly at [email protected]. I read and respond to every e-mail I receive.

We succeed only when you succeed.

Best regards,

Scott W. Klein, CEO, SuperMedia

* Burke Local Media Tracking Study, 2009.

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