Company News

Dex One recently received the 2012 Eloqua Markie Rookie of the Year award for excellence in digital marketing, featuring its “How Findable Are You?” campaign.

Dex One was recognized during an awards ceremony at Eloqua Experience, Eloqua’s annual user conference. Winners were chosen across 20 unique categories from an impressive entry pool of more than 200 submissions.

Dex One was honored for its customer-centric, automated demand generation campaign that used the Eloqua platform. As a result the company:

• Compressed referral response times from a few days to one hour
• Positioned the company as “Findability Experts”
• Generated improved lead volume and conversion rates and increased the average sale per customer

“We’re proud of the cross-functional team at Dex One that drove this transformation,” said Tyler Gronbach, senior vice president of communications at Dex One. “We’re leveraging technology to respond to our customers more quickly and improve our lead volume, conversion rates, and revenue generated.”

“Building a high performance revenue engine isn’t easy. Dex One implemented a lead nurture program that supports prospect conversions through all stages of the buyer’s journey,” said Joe Payne, CEO of Eloqua. “As a result of the campaign, conversion rates increased as did average deal size. For their exceptional efforts, Dex One is now a 2012 Markie winner in the Rookie of the Year category.”

Learn more about Dex One’s winning “How Findable Are You?” campaign, by going to http://markies.eloqua.com/honoree/dex-one-rookie-of-the-year/.