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DexYP® announces corporate name change to Thryv, Inc. — Company’s focus on small business software reflected in rebranding

By Thryv Contributor | 07.15.19
DexYP® announces corporate name change to Thryv, Inc. — Company’s focus on small business software reflected in rebranding

DALLAS, July 15, 2019 – DexYP® – a leading small business software provider – announced today that it is changing its corporate name to Thryv, Inc. The name change reflects the company’s focus on its flagship software product, Thryv, and on its mission to equip entrepreneurs to run their businesses smarter using modern, mobile tools.

“Today’s announcement underscores our dedication to helping America’s local businesses win in the marketplace,” said Thryv Chief Executive Officer Joe Walsh. “Small businesses need the same modern, mobile communication tools that big businesses use, and Thryv delivers what they need to succeed.

“As a company, we’ve taken the tools that big businesses use and adapted them for the small business. Thryv is paving the path to small business success.”

Thryv provides:

  • All-in-one Software: Small businesses can manage their business with software that enables them to communicate with clients, manage their schedules, and get paid – all in one place.
  • On-the-go Access: Entrepreneurs can run their business from their cellphone.
  • 24/7 Service and Support: Thryv includes training and support, online chat, and a full Support Center with a library of how-to videos, articles and guides.
  • Thryv Leads: Thryv also delivers high-quality leads through the company’s market-leading Thryv Leads product. Small businesses decide how many new customers per month they want and Thryv Leads does the rest – acquiring high quality leads across online and offline platforms and delivering them to the client’s phone or email.

“At Thryv, we’ve created simple software to help small business owners manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful,” said Chief Marketing Officer Gordon Henry. “That’s our focus.

“It’s not just changing a logo; it’s about repositioning DexYP as a new company—a SaaS company—with a new way of thinking.”

To support its rebranding efforts, the Company formed The Thryv Foundation, a nonprofit that invests in small businesses through education efforts like its Small Business Ambassador Program, live webinars, company podcasts and seminar training around the country.

“All of us at Thryv know there’s nothing small about small businesses,” said Thryv Foundation Director Matthew Gourgeot. “But we also know many entrepreneurs can use some help getting their businesses off the ground. Our Foundation is dedicated to providing the tools and support to succeed.

“In every capacity, we’re committed to helping small businesses become more successful, make better decisions and inspire a community…for small businesses to thrive.”

About Thryv®
Thryv® builds and owns the simple, easy-to-use software that helps small business owners with the daily demands of running a business; and allows them to take control and be more successful. Thryv provides modernized business functions allowing them to manage their time, communicate with clients, and get paid. These include building a digital customer list, communicating with customers via email and text, updating business listings across the internet, accepting appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, processing payments, and issuing invoices and coupons.

Thryv delivers business services to more than 400,000 small businesses across America that enable them to compete and win in today’s economy.

Thryv also provides consumer services through our market-leading search, display and social products—and connects local businesses via The Real Yellow Pages® from the over 25 million monthly visitors of DexKnows.com®, Superpages.com® and yellowpages.com search portals; and local print directories. For more information about the company, visit thryv.com.

Media Contact:
Paige Blankenship
Thryv, Inc.
972.453.3012
paige.blankenship@thryv.com