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Revised: July 1, 2023
Your information privacy is important to us.
Personal Information We Collect
We may collect the following categories and types of “Personal Information”:
We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law. We keep these categories of personal information as long as necessary or relevant for the purposes for which it was collected. We also keep information as required by law.
We may anonymize, aggregate or otherwise strip any personal information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.
Free Text. Please note that we may collect other Personal Information that you choose to provide in a free-text entry box, either as part of your User Account/Profile or as part of any Content you contribute to This Website or in connection with the Services.
Sources of Collection
We obtain the categories of Personal Information listed above from the following categories of sources:
Purpose of Collection and How We Use Personal Information
We use your Personal Information for the following categories of use:
Transactional Purposes: We use your contact information, other identifying information, demographic information, sensitive personal information, financial information, and commercial information to:
Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics and direct you to the jurisdiction-specific website based on your location.
Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
Where required by law, we seek your consent to receive marketing materials from us, and always offer you an option to unsubscribe from our marketing.
Maintenance and Improvement of This Website and the Services: We use your contact information, commercial information, audiovisual information, and internet activity and browsing history to:
s and administer This Website and the Services;
Review and content creation purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on this Website and the Services and on social media.
Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, sensitive personal information, geolocation data, audiovisual information, internet activity and browsing history, and inferences to:
We may collect additional Personal Information for other reasonable purposes not stated in this policy. For example, you sign up for a specific Thryv Solution. If necessary, at the time of collection we will provide you with the relevant details and, if required by law, seek your consent.
Categories of Third Parties We Share Personal Information With
From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices as required by law and appropriate to the nature of the information involved, in order to help protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us.
Our Affiliates or Subsidiaries
We may share Personal Information with businesses controlling, controlled by, or under common control with Thryv, where such affiliates or subsidiaries are acting as our Service Provider, or where required by law.
Cross Contextual Behavioral Advertising
We may share information with third parties in order to provide cross-contextual behavioral advertising. This may include the following categories of Personal Information: other identifying information, geolocation information, commercial information and internet and other electronic activity.
If Thryv is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such transaction.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of Thryv or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
This Website may provide functionality to allow you to set your cookie preferences. This functionality relies on browser cookies to store your preferences. If you subsequently clear or delete your browser’s cookies, the record of your cookie preferences will also be deleted, and we will not be able to honor your request until you update your preferences again.
We use third-party data analytics tools to analyze how users use the App and Services. For example, we use Google Analytics to provide statistics and analytical tools to analyze how users use the Website. For more information about how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.
Options you make are browser and devise specific.
Advertising and Online Tracking
We may place advertisements and allow third-party companies to serve ads and collect certain information when you visit this Website or use the Services. These companies may use certain information (e.g. click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this Website and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie to collect this information. Our systems do not recognize browser “Do Not Track” signals, but several of our Service Providers who utilize these cookies on this Website enable you to opt out of targeted advertising practices. To learn more about these advertising practices or to opt out of this type of advertising, you can visit www.networkadvertising.org or www.aboutads.info/choices/ (for US residents), or https://youradchoices.ca (for Canadian residents) or http://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.
Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “global privacy control” signal. We will respond to this signal in a frictionless manner. If you configure this setting on your browser, certain features on our site may not work and you will receive less targeted advertising.
Options you make are device specific.
Residents of some jurisdictions (e.g., California, Virginia, Colorado) have the ability to opt out of cross-contextual behavioral advertising through other means. Please see the Right to Opt-out of Sale or Sharing section below.
Managing Your Marketing Preferences
Once you have opted in to receive our marketing emails, you can opt out of receiving marketing e-mails from us by following the Unsubscribe link provided at the bottom of all marketing e-mails you receive from us. You are able to opt out of receiving marketing e-mails from us, however, if you continue to use our services we will still need to email you from time to time about your account.
Managing Your Profile Information
If you register with us and create a profile, you can review and request changes to the personal information in your profile at any time. You can do this by signing into your profile and, depending on the site or Service, either editing or asking us to delete it for you.
Links to the login pages of our consumer sites that allow user registration are as follows:
YellowPages or YP: https://accounts.yellowpages.com/login.
Be Careful When You Share Information with Others
Please be aware that whenever you share information on any public area of this Website or the Services, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications. We cannot control and are not responsible for what such third parties may do with your information, so you should exercise caution when choosing to share it.
owever, no data transmission over the Internet or other network can be guaranteed to be 100% secure, and no security measures can provide absolute protection. As a result, while we strive to protect information transmitted on or through this Website or the Services, we cannot and do not guarantee the security of any information you transmit on or through this Website or the Services or that you otherwise provide to us, and you do so at your own risk.
This Website and the Services are intended for and directed to a general adult audience. We do not knowingly collect Personal Information from children under the age of 16. If we become aware that we have inadvertently received Personal Information from a child, we will delete such information from our records.
Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. Please be advised that we store all information in the United States or Australia. Additionally, we may process information in multiple locations, including without limitation, the United States, Australia, Canada, Dominican Republic, the European Economic Area (“EEA”), India, Israel, Italy, Japan, Mexico, New Zealand, the Philippines, Singapore, and the United Kingdom.
Although we will make all reasonable efforts to ensure your personal information is protected in accordance with our obligations, the laws in these countries may not be as protective of your privacy as those in your location. Personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws. By using This Website or Services, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information and communications will be governed by the applicable laws in the United States and/or the applicable country of processing. If you have any questions regarding international data transfers, you may contact us using the contact information we provide below.
Notice to Residents of the United States
If you are a resident of California, or jurisdictions with similar laws (e.g., Colorado, Connecticut, Utah, Virginia), you may have certain additional privacy rights under the applicable privacy laws in your state (“State Privacy Laws”). This section generally describes those rights and how you can exercise them.
These rights are not absolute. In some situations we may not be able to process your request. This may include if a legal exception applies. We’ll let you know when or if a right doesn’t apply to you. You will not be discriminated against for exercising a privacy right. Those rights are:
We will also maintain a record of your rights requests.
Please note that if we delete your Personal Information, some of our services will not work the same. For example, your previous opt out requests will not be saved and saved preferences and information will no longer be available.
Exercising your Rights:
To exercise your rights, submit a verifiable consumer request to us by either:
Your verifiable consumer request must:
Note that we will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request or to review and comply with the request.
You may authorize someone to act as your agent and submit a request on your behalf. Due to the sensitivity of such requests, you must verify the agent’s authorization before we will act. Accordingly:
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm with a level of confidence appropriate to the sensitivity of the information that the Personal Information we have collected and retained in our systems and databases relates to you.
Making a verifiable consumer request does not require you to create an account with us, but if you have an account with us, we may require you to log-in to such account in order to verify your identity or authority or to provide or delete your information.
Right to Opt-out of the Sale or Sharing of Personal Information
Residents of certain jurisdictions (e.g., Colorado, Virginia) have the right to opt out of the “sale” or “sharing” of their personal data, as such terms are defined under State Privacy Laws.
Under California law, “share” means disclosing your personal information by us to a third party for cross-context behavioral advertising, in exchange for money or anything else of value. Thus, when we use the term “share” under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term “share,” but describe the concept as using personal information for targeted advertising.
The term “sell” has a different meaning under certain State Privacy Laws. For example, under the laws of California and Colorado, “sell” means exchanging your personal information by us with a third party for money or anything else of value, while under Virginia law, “sell” is the exchange of personal information for money only.
Currently, we participate in digital advertising networks to deliver advertising that is tailored to your interests. The participation in certain ad networks can constitute a “sale” or “sharing” of personal data under State Privacy Laws. The categories of third parties to whom information may be disclosed in this context is our third party partners (e.g., advertisers and marketing partners and data analytics providers).
We may “sell” and/or “share” the following categories of Personal Information:
You can opt-out of being tracked by these third parties by clicking the “DO NOT SELL OR SHARE MY PERSONAL INFORMATION” link at the bottom of our Website, or in the menu of the mobile application you are using, and selecting your preferences.
Please note that your opt-out preferences are website/device specific, so you will need to opt out on each APP and the following websites:
You can also opt-out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). Note that we will only apply the request to that specific device or browser and only for cookie or pixel based selling and sharing. Thus, you will need opt out on each browser and device where you use our services. If you clear your cookie history on a particular browser or device, your opt out request will no longer be saved.
To learn more about these advertising practices or to opt out of this type of advertising of your personal data, please visit https://optout.aboutads.info/ and https://www.networkadvertising.org/ to optout. You can also opt out of the re-sale of your Personal Information by other participants in these digital advertising networks by visiting this site and opting out of each participant’s digital property. Please note that, otherwise, Thryv does not presently exchange Personal Information for money with anyone, nor does Thryv otherwise “share” or “sell” Personal Information, as such terms are defined under applicable State Privacy Laws. Also, Thryv does not currently disclose Personal Information to third parties for their direct marketing purposes.
Right to Opt-out of Profiling
Residents of some jurisdictions (e.g., California, Colorado, Virginia) – subject to certain exceptions – may have a right to opt out of forms of automated processing performed on Personal Information to evaluate, analyze or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location or movements (“Profiling”).
We engage in cookie-based or digital advertising-based Profiling. To opt out of this practice, please follow the instructions detailed above regarding opting out of the sale or sharing of your Personal Information.
We also engage in Profiling when evaluating individuals for our financial products and services, such as ThryvPay. The purpose of this Profiling is for security and fraud prevention, and to comply with law. This type of Profiling is not solely automated. Due to the nature and purpose of this Profiling, to the extent you chose to apply for or use Thryv’s financial products and services, you do not have an option to opt-out of this practice.
We may also engage in Profiling when we assess your interaction with this Website and our Services for the purpose of providing you information on additional products and services which may be of interest to you. Note, you can opt out of marketing emails as explained in the “Managing Your Marketing Preferences” section above.
We do not otherwise engage in Profiling.
Right to Limit Disclosure of Sensitive Personal Information
Residents of some jurisdictions (e.g., California) have a right to limit the processing of their Sensitive Personal Information (as defined by the applicable State Privacy law). We do not collect or process Sensitive Personal Information for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law.
Right to Appeal
Residents of some jurisdictions (e.g., Virginia, Colorado) have a right to appeal our decision on a privacy rights request. If we were unable to fulfill your request, you may appeal our request by submitting our web form available here within fourteen days of our decision, and provide a detailed reason for your appeal, as well as your state of residence.
Notice to Nevada Residents/Your Nevada Privacy Rights
If you are a Nevada resident, please note that Thryv does not sell for monetary consideration the Personal Information of Nevada consumers for the purpose of resale to other entities.
We may offer various financial incentives permitted by State Privacy Laws that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
Notice to Residents of the European Economic Area, the United Kingdom and Switzerland
The data controller for This Website and Services is:
Thryv, Inc. 2200 West Airfield DrivePO Box 619810DFW Airport, TX 75261
Our Data Protection Officer is: Jeff Wing, [email protected]
We use the Personal Information we collect about you to pursue the following purposes, which are necessary for the performance of the contract between us to provide you with the products or services you requested or which we consider in our legitimate interests:
Based on your voluntary consent, we also use:
In order to comply with our legal obligations, we may also use some of your Personal Information to detect and prevent illegal uses, abuse, spam, fraud, security incidents and other harmful activity or government or court orders.
You may have certain rights under the European Union, United Kingdom or Swiss data protection legislation (collectively, “European Privacy Laws”) with respect to your Personal Information, such as the right to:
If you wish to exercise any of your above rights, please reach out to us by:
You also have a right to make a complaint to a data protection supervisory authority, in the member state or country where you work, normally live, or where any alleged infringement of data protection laws occurred. The UK supervisory authority is the Information Commissioner’s Office (ICO). You can visit their website at www.ico.org.uk. If you are in the EU, you can find your local data protection authority here. If you are in Switzerland, you can find your local data protection authority here.
Regarding the transfer of Personal Information to countries outside the European Economic Area, United Kingdom or Switzerland, we have entered, or will enter, into so-called “Standard Contractual Clauses” approved by the Commission of the European Union for international transfer of personal information to controllers or processors established in third counties as the case may be, when appropriate. If you would like further information, please contact us or our Data Protection Officer at the information provided above.
The principle that we apply is that your Personal Information will be deleted when they are no longer necessary for the purpose for which they were collected, unless a longer retention period is needed to:
We will not retain your personal information for longer than necessary for the purposes set out in this policy.
Notice to Australian Residents
If you are an Australian resident, you may have certain privacy rights under the Australian Privacy Act 1988 (Cth). This section describes those rights and how you can exercise them with Thryv.
Accessing your Personal Information
You can request a copy of the Personal Information that we hold about you by emailing us at [email protected]. There is no charge to submit a request, however we may apply a reasonable administrative charge for providing access but we’ll always check with you first. If we can’t give you access, or can only give you access to certain information, we’ll tell you why.
Correcting your Personal Information
We do everything we can to make sure the Personal Information we handle is correct, complete and current. But if you do spot an error, you can correct it via your account, or let us know by contacting us at [email protected].
If you live in Australia and have any complaints regarding our handling of your Personal Information, our response to your request, or our compliance with the Privacy Act 1988 (Cth), please contact our Privacy Officer at [email protected]. However, if you are dissatisfied with our response, you may raise a complaint with the Office of the Australian Information Commissioner by contacting them at: https://www.oaic.gov.au/about-us/contact-us.
Notice to Residents of Canada
If you are a resident of Canada, you may have certain privacy rights under Canadian privacy law.
You have a right to request access to your personal information and to request a correction to it if you believe it is inaccurate. If you would like to have access to the personal information we have about you, or if you would like to have it corrected, please contact us using the contact information provided below or visit here to fill out and submit our web form. Please note that in some cases, we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons.
To help protect against fraudulent requests for access to your personal information, we may ask you for information to allow us to confirm that the person making the request is you or is authorized to access your information before granting access. For example, we may require you to verify your identity before you access your personal information.
Subject to limitations under the law, you may also withdraw your consent to our processing of your personal information. Please note that this does not affect the lawfulness of processing based on consent before it is withdrawal. Please note that if you seek to withdraw consent to processing of personal data that is necessary for us to provide you with goods or services, we may no longer be able to provide such goods or services to you.
Notice to New Zealand Residents
If you are a New Zealand resident, you have privacy rights under the Privacy Act 2020. This section describes those rights and how you can exercise them with Thryv.
Holding, Correcting and Updating your Personal Information
Data Deletion/Data Security
You may permit us to delete Personal Information using the Contact Us form on https://yellow.co.nz/company/contact-us/. A recovery feature is offered by us to enable recovery from accidental deletions for up to 14 days, which may be overridden by us. After any recovery period, we will permanently delete the Personal Information from the live systems. On termination, you have the option to request the return or deletion of Personal Information This request must be made within 14 days of termination. Thereafter we will permanently delete the Personal Information from the live systems in any event. Following permanent deletion from the live systems, partial data resides on our archival systems for a period of up to 14 days. If requested by you, we may be able to assist with recovery of partial data from these archives during this period.
If you live in New Zealand and have any complaints regarding our handling of your Personal Information, our response to your request, or our compliance with the Privacy Act 2020, please contact our Privacy Officer at https://yellow.co.nz/company/contact-us/. If you are dissatisfied with our response then you may raise a complaint with the Office of the Privacy Commissioner.
If you have any questions or concerns or would like to submit a complaint to us, you may Contact Us.
You may also contact our Privacy Manager at PO Box 619810, DFW Airport, Texas 75261.