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ypLocalAdsSM

Promote your business, and generate online and mobile leads the easy way.1

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yp Local Ads

What is the value in ypLocalAdsSM?

2 out of 3 YP users start their search intending to make a reservation, appointment or purchase.1

91% of YP users contact a business after searching.1

After searching, 74% of YP users make a purchase vs. 68% of all searchers.1

YP users spend an average of 34% more per purchase than all searchers.1

1. comScore “YP Value Proposition Report,” October 2014, commissioned by YP.

What you gain with one ad buy:

Access to Our Valuable Audience Network

  • 66% of YP searches end in a purchase from a merchant vs. 54% of general searches ending in a purchase2.
  • Nearly 60M visitors to yp.com and the YPSM app3.
  • Nearly 1B+ mobile searches conducted across the YPM Local Ad Network in 20152.
  • Opportunity to appear on hundreds of online and mobile sites.

An Enhanced Business Profile to Engage Visitors

  • Relevant content, like business details and photos, can help improve your search results on top sites and search engines.
  • Detailed business information enables consumers to learn about your offerings and easily contact you.
  • Social media links, a call-to-action and promotions engage consumers and build relationships.
  1. Mobile appearance with Platinum, Diamond or Premier ads will be displayed based upon relevancy and geographic location in the listings section
  2. comScore “YP Value Proposition Report,” October 2014, commissioned by YP
  3. YP Internal Data, October 2016

Appearing in local search starts here.

ypLocalAds®

Premier

Get prominent placement for your market and category on the first page of results.

Promote your business to a ready-to-buy audience on yp.com with superior ad location in your most relevant category, an Enhanced Business Profile, and exposure on the YPSM app1.

Limited to 10 Premier ads listed in top center section

yplocal-premier

ypLocalAds®

Diamond

Get a prime location with position rotation – every search and all category results pages.

Promote your business to a ready-to-buy audience on yp.com with superior ad location in your most relevant category, an Enhanced Business Profile, and exposure on the YPSM app1.

Limited to 6 Diamond ads in this section with ad placement rotation

yplocal-diamond

ypLocalAds®

Platinum

Reach a ready-to-buy audience with premium ad location in your most relevant category.

Promote your business to a ready-to-buy audience on yp.com with prime ad location in your most relevant category, an Enhanced Business Profile, and exposure on the YPSM app1.

Prominent placement just below the Diamond ads, with unlimited placement

yplocal-platinum

ypLocalAds®

Mobile

Connect with your customers anytime, anywhere when they are ready to buy.

Only one Mobile ad may display at any given time for a set of results on a mobile device and is eligible for extended distribution across the mobile portion of the YPSM Local Ad Network.

Up to 5 ads rotate through the one sponsored spot

yplocal-mobile

Talk to us?

Connect with a Business Advisor to get started.

Or, call us to get started: 866-558-0400