Bonnie Kintzer is the President and Chief Executive Officer of Trusted Media Brands, a leading media company that reaches hundreds of millions of global viewers, readers and consumers via a dynamic portfolio of media properties including FailArmy, The Pet Collective, Taste of Home, Family Handyman, Reader’s Digest (which celebrates a 100-year milestone in 2022) and People are Awesome.
Bonnie has served as a director of Thryv since September 2020 and is chairperson of the Compensation Committee.
Bonnie has led a bold transformation of the company as part of a broader growth strategy to transform the business into a digital-first, multi-platform media company with a portfolio of brands consumers trust. Under Bonnie’s leadership, the organization has doubled its digital reach and launched new direct-to-consumer products such as MyDiyUniversity.com, Taste of Home’s Cookware and Bakeware, and Special Delivery subscription boxes.
Bonnie continued the company’s drive for growth and an increased video footprint by acquiring Jukin Media in August 2021, a leading digital entertainment company, adding engaged audiences across the pets, humor and active lifestyle verticals to its already established community of food, home, lifestyle and wellness content — reaching nearly 220 million social media users and delivering more than two billion minutes of monthly video viewership across streaming TV and social media.
Prior to joining Trusted Media Brands, Bonnie was Chief Executive Officer for Women’s Marketing Inc., the leading marketing company serving emerging brands targeting women.
Bonnie, who holds an MBA from Harvard Business School and a B.A. from Clark University, is Chairperson of the Reader’s Digest Foundation. She serves as a member of the Board of Directors for Thryv (NASDAQ:THRY), SilverSpac (NASDAQ:SLVRU), Union Savings Bank and the Children’s Learning Center of Fairfield County and is Chair of the MPA — The Association of Magazine Media.