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Bonnie Kintzer is the President and Chief Executive Officer of Trusted Media Brands, a media and direct marketing company that connects with more than 58 million unduplicated consumers across industry-leading brands such as Taste of Home, Reader’s Digest and Family Handyman.
In 2015, Bonnie led a bold rebrand of the company – then known as The Reader’s Digest Association – as part of a broader growth strategy to transform the business into a digital-first, multi-platform media company with a portfolio of brands consumers trust. Under her leadership, the organization has doubled its digital and launched new direct-to-consumer products such as MyDiyUniversity.com, Family Handyman Insider and Taste of Home’s Cookware and Special Delivery subscription boxes.
Prior to joining Trusted Media Brands, Bonnie served as Chief Executive Officer for Women’s Marketing Inc., the leading marketing company serving emerging brands targeting women.
Bonnie, who holds an MBA from Harvard Business School and a B.A. from Clark University, is Chairperson of the Reader’s Digest Foundation and of the 40 Million Story Campaign for United Through Reading. She also serves as a member of the board of directors for the Children’s Learning Center of Fairfield County and is Vice Chair of the MPA – The Association of Magazine Media.